In the online world, headlines are the first impression your content makes. If they don’t engage readers or encourage them to keep scrolling, your work could go unnoticed. A great headline is a hook that plants the seeds of curiosity, desire, and trust. It should also provide a clear benefit for readers, convincing them to continue exploring your article or blog post.
Numbered and list-based headlines are highly effective for online readers who scan and skim content. They introduce a structured and organized article and promise an easy-to-read experience. This type of headline plant a sense of urgency in the reader, encouraging them to take action before it’s too late.
This example from Search Engine Journal makes a bold statement that piques interest and encourages readers to click. It also uses active voice, which is more engaging and persuasive than passive.
It’s important to keep in mind that your headline should accurately reflect the content you write. Misleading headlines can lead to high bounce rates and can impact your SEO rankings. If you write a news headline, for instance, make sure your article delivers on that promise by writing a detailed and informative piece about the topic.
Question headlines are another powerful format that leverage the power of curiosity to attract and engage online readers. They’re especially effective for online content that seeks to answer questions, concerns, or doubts that readers may have. The “how-to” format is another popular headline type that appeals to online readers seeking information, solutions, and guidance.